Description
Consulting, Research, Animation, Character Illustration
Technologies
Photoshop, After Effects, Audition, Animate, Premier Pro
Problem
To effectively promote a hygiene-focused product like Wipeband to parents, the video needed to communicate a relatable parenting challenge—children’s frequent runny noses and the resulting mess—in a way that is both engaging and emotionally resonant. The challenge was to create a visually appealing, narrative-driven, and informative promotional video that could connect with parents, highlight the problem clearly, and present Wipeband as a practical solution—all while maintaining a child-friendly, warm tone.
Solution
To solve this, I employed a multi-disciplinary approach across illustration, animation, voiceover, and audio design:
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Character Illustration in Photoshop
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Created two relatable, child-friendly characters—Jason and Maria—who visually represent the target age group.
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Focused on expressive facial features and simple, clean design to ensure emotional clarity and visual appeal for parents.
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Animation in Adobe Animate
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Brought the characters to life through smooth, purposeful animation sequences.
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Voiceover using AI Voice + Editing in Adobe Audition
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Generated a warm, clear AI voice that could resonate with young viewers and deliver the promotional script effectively.
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Synchronized audio and animation tightly for a polished, professional outcome.
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Mixed background music and sound effects minimally to retain focus on the message.
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Message-Driven Visual Structure
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The video follows a clear narrative arc:
Problem → Struggle → Introduction of Wipeband → Demonstration → Positive Outcome -
Used color, movement, and expressions to subtly reinforce cleanliness, simplicity, and well-being.
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This strategic and technically cohesive video production process allowed me to effectively communicate Wipeband’s value to parents, positioning it as both a hygienic and child-friendly innovation that addresses a very real parenting concern.
Characters
