Hotstar Launch on TimesPrime

The project involved the launch of Hotstar on the TimesPrime platform, a strategic collaboration aimed at enhancing digital content offerings for TimesPrime subscribers. I was entrusted with conceptualizing and executing a high-impact social media and outdoor campaign to announce and promote this partnership.
The creative theme was inspired by Hotstar’s iconic digital broadcasting of the Indian Premier League (IPL)—a cultural phenomenon in India. Leveraging the excitement, energy, and mass appeal of IPL, the campaign was crafted to resonate with sports enthusiasts and entertainment seekers alike.
Through a mix of bold visuals, dynamic storytelling, and platform-optimized content, the campaign aimed to highlight the exclusive access to Hotstar’s premium content, including live IPL matches, now available to TimesPrime users. The campaign was rolled out across multiple touchpoints, including key outdoor locations and high-engagement digital platforms, ensuring maximum visibility and engagement.